THE NATIONAL FOREST

Ongoing design support across print, signage and events
nationalforest.org​​​​

The National Forest is one of the UK's boldest environmental projects – transforming 200 square miles of the Midlands through the creation of new woodland, and connecting people with the landscape as it grows.

I've worked with the National Forest team for several years as a trusted design partner, supporting them across a huge variety of projects. Rather than a single brief, it's an ongoing relationship – the kind where I've come to know the brand inside out and can pick up anything from a quick turnaround job to a substantial print project.

DL_Leaflet_Grid_4.png
NF+Refresh+-+square.png
AVL Monolith3.jpg
Free_Book_Mockup_8.png
NF+Refresh4.png
Pavilion panels 6.jpg
PXL_20260420_154239268.png
Fingerpost.jpg
NF+Refresh5.png
Free_Book_Mockup_2.png
Waymarker2.png
PXL_20260420_154350527.png

Over the years this has spanned reports and booklets, visitor leaflets, signage, and materials for events – right down to beer mats and car window stickers. Whatever the format, the job is the same: applying the National Forest brand with care and consistency, and making sure every piece feels like part of the same story.

It's exactly the kind of client relationship I love: nature-led, community-focused, and rooted in a genuine sense of place.

“I can't recommend Holly highly enough. She's an exceptionally talented designer who consistently delivers outstanding, high-quality work with remarkable attention to detail, and she's always reliable and a pleasure to work with. Her professionalism and commitment to excellence make her an invaluable asset to any project.”

Vicki James, Marketing and Communications Manager