VISIT PEAK DISTRICT AND DERBYSHIRE

I contributed to the development of initial concepts and visual ideas, sourcing imagery that best captured the essence of the brand we aimed to shape. By focusing on the phrase “Everything England,” I identified a range of images that conveyed this message effectively. In the later stages, I refined the color palette, blending existing hues with new, softer tones to shift away from the previous primary colors and corporate feel. Finally, I helped assemble brand-in-use examples, particularly for print assets.